Preetham Uthaiah
EVP, Marketing & Strategy
Video traffic occupied more than 70% of mobile network traffic, overstraining the network thereby reducing the call quality and increasing the overall cost of network for mobile operators. A result of the COVID disruption, the already ever-increasing video traffic is now at an all-time high. To ease out the network congestion and improve user experience, an innovative solution based on a converged Broadband and Broadcast networks is the need of the hour.

Preetham Uthaiah
EVP, Marketing & Strategy
The COVID-19 restrictions and quarantine measures imposed all around the world have made the everyday face-to-face interactions virtual. Be it virtual classrooms, virtual meetings or the video calls with family to stay connected. The steep rise in video consumption platforms and the consequent video traffic signals an urgent shift we all need to make from traditional broadcasting to 5G Broadband.

Preetham Uthaiah
EVP, Marketing & Strategy
Rural India contributes to almost half the nation’s GDP. Increasing the broadband penetration in rural areas could bridge the digital divide between urban and rural India. Connectivity is a feature that could digitally empower and transform rural India. The challenges faced in boosting last mile rural connectivity in a post Covid-19 India can best be addressed by domestic entities leveraging fixed wireless solutions.